The Department of Economic Development is launching a new TV advertising campaign this weekend targeting coverage in the North West of England and key areas of Scotland.
Rob Callister MHK, Political Member at the Department with responsibility for Tourism and Motorsport commented:
‘The new campaign forms part of our integrated tourism marketing activity for 2017 which also includes digital and public relations activity. The campaign supports the strategic objectives in the Destination Management Plan (DMP) and the Programme for Government which commits to targeting new markets using cross-platform marketing campaigns to raise awareness of the Island as a visitor destination.’
The advert follows the ‘Come to your senses’ theme of the 2017 Visitor Guide and covers a range of locations and activities on the Isle of Man.
Rom Kesa, Chair of the Visitor Economy Committee, Chamber of Commerce, said:
‘Following previous years of proven success of TV advertising during the run-up of the TT, the Visitor Economy Committee fully supports the decision to continue with the same format in 2017. It is imperative for our Island to get the positive message out there and to capitalise on the nationwide interest of motorsports and TT in particular. We have so much to offer and using TV advertising is a great way to reach our target audience.’
The adverts are targeted to the Island’s key audience profiles set out in the DMP, with the channels, programmes and times specifically chosen to make the most effective use of the campaign. The regions selected directly link to the promotion of new air routes in Scotland and the nurturing of the visitor market emanating from the North of England.
The first scheduled advert is due for broadcast at 2pm on Saturday 20 May - once in the afternoon and again during Britain’s Got Talent in the Scottish Region and Granada Regions. The campaign will be running until the end of June and will include slots during the ITV4 TT coverage.
If you would like to watch the new advert, head to Visit Isle of Man.