Producers, retailers, representatives of the hospitality trade and those in charge of promoting tourism were last night briefed on the Department of Environment, Food and Agriculture's strategy to grow the Island's food and drink sector by £50 million over the next decade.
'Food Matters', the Department's food business development strategy, goes before Tynwald for approval next week.
It details plans to increase the value of the sector to £125 million by 2025 – creating jobs, incentivising new businesses, boosting exports, widening consumer choice and putting Isle of Man food and drink on the map.
The development of a distinctive local food and drink sector is a key aim of Vision 2020, the Government's plan for economic growth.
Last night, DEFA discussed 'Food Matters' with representatives of the food and drink sector and Government officials at the Mount Murray Hotel and Country Club.
Richard Ronan MHK, Minister for Environment Food and Agriculture; Richard Lole, DEFA's Chief Executive Officer and Dr Peter McEvoy, Director of Agriculture, gave a presentation, supported by officers from the Department of Economic Development, who will provide business set-up and marketing expertise.
The 60-strong gathering then had an opportunity to ask questions and leave comments.
Minister Ronan said:
'The Island has a long and proud history of food and drink production and recent years have seen many people start new businesses and diversity from existing ones to great effect.
'It's our aim to tap into the huge potential for development and desire for Manx produce, to grow this indigenous industry to play an even bigger role in the Island's economic success during the next 10 years.
'Those who attended last night's gathering are at the heart of the strategy and I would like to thank them for their ideas and enthusiasm, which will be vital to its success.'
'Food Matters' can be viewed at www.whereyoucan.com/fooddrink
