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Other Directorate Work

Social Marketing 

Health related social marketing is a systematic application of commercial marketing concepts and techniques to achieve specific behavioural goals relevant to improving health and reducing health inequalities.. 

Often used to help citizens change their lifestyles (for example by making improvements to the diets, starting a programme of physical activity, giving up smoking or reducing alcohol consumption), although it can also be used in other ways, such as changing the way citizens engage with services. 

Seeks to ensure that citizens: 

  • are engaged with their own health and wellbeing
  • understand how their lifestyle choices impact on their current and future health outcomes (and, in the case of parents, their children’s health outcomes)
  • can obtain sound advice about what constitutes a healthy lifestyle, and have access to appropriate services, products and tools to help them change their behaviour
  • The rich body of research and insight developed through the social marketing process helps to ensure that people are at the heart of policy, communications and delivery. 

Project Management 

The Public Health Directorate is in the process of implementing PRINCE 2 project management methodology for all new projects.  This creates a consistency of approach providing an organised and controlled start, middle and end for all projects.  The approach provides visibility, progress evidence, and most importantly enables control and governance of projects.

Social Marketing

NoPrioriitesTime scale for Completion
66 Start planning and implementing Social Marketing delivery into future campaigns and initiatives to encourage behaviour change with links to MECC delivery Ongoing
Quarter 1:
Work currently on hold pending the outcome of Item 50, Make Every Contact Count (MECC) project work listed within the Collaborative Working category.

Status: Green On Target
Quarter 2:

Work currently on hold pending the outcome of Item 50, Make Every Contact Count (MECC) project work listed within the Collaborative Working category.

Status: Green - On Target

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67 Introduce a software communication system (i.e. CRM) to manage directorate communications across all work areas within public health September 2017
Quarter 1:
Pending appointment of a new Marketing Officer to introduce this communication system to stakeholders and members of public interested in the work delivery across the four public health domains

Status: Amber Issue Being Addressed

Quarter 2:
With the arrival of a new Marketing Officer on 11 September work will no progress to implement a Customer Relationship System to manage our future digital and communication delivery across all work themes delivered by the Public Health Directorate. Software licences costs have been approved with planned implementation/rollout during Quarter 3 and Quarter 4.

Status: Amber - Issue Being Addressed

-

68 Work with GTS to plan, create and deliver a central Professional Information website or information platform aimed at government staff and external parties to access directorate guidance documents, policies, literature and other information or signposting to support day-to-day delivery of public health work themes (SRF submitted decision to start pending) Pending GTS Approval
Quarter 1:
Service Request Form (SRF) raised and pending with DHSC Project Team to progress.

Status: Red The Project Is Not Meeting Its Targets

Quarter 2:
The SRF is undergoing final checks before be presented to the DHSC Information Quality Committee (IQC) for consideration and approvals during Quarter 3. Presentation date pending.

Status: Amber - Issue Being Addressed

-

69 Continue to monitor digital delivery and improve methods of communication as new software or digital channels change Ongoing
Quarter 1:
Pending appointment of a new Marketing Officer to review existing delivery processes and look at ways we can improve our communication delivery to health professionals and members of the public.

Status: Amber Issue Being Addressed

Quarter 2:
With the arrival of a new Marketing officer in September work has now commenced to provide monthly and quarterly reports showing digital delivery. Reports will show website visits/page viewings, audience engagement measures on paid and unpaid feeds on the Directorate social channels (Twitter/Facebook).
With the introduction of a new Customer Relationship Management system we hope to be able to set up a subscription service for the public and health professionals in the near future where they can opt-in or opt-out to receive newsletters or information on changes or updates to our work programmes.

Status: Amber - Issue Being Addressed

Priorities for 2017-2020

Social Marketing

NoPrioritiesTimescale for Completion
66 Start planning and implementing Social Marketing delivery into future campaigns and initiatives to encourage behaviour change with links to MECC delivery Ongoing
67 Introduce a software communication system (i.e. CRM) to manage directorate communications across all work areas within public health Sept 2017
68 Work with GTS to plan, create and deliver a central Professional Information website or information platform aimed at government staff and external parties to access directorate guidance documents, policies, literature and
other information or signposting to support day-to-day delivery of public health work themes (SRF submitted decision to start pending)
Pending
GTS Approval
69 Continue to monitor digital delivery and improve methods of communication as new software or digital channels change Ongoing

Project Management

NoPrioritiesTimescale for Completion
70 To develop the PH Project Management Governance / Departmental Project Office by rolling out PRINCE 2 project methodology to Directorate staff March 2018
71 To identify risk areas and develop mitigation plans for all Public Health projects Ongoing
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