21st March 2012
"The Devil's in Your Details"
In the first campaign of its kind involving both the UK private and public sectors, The Devil's in Your Details raises awareness of the importance of protecting personal information and aims to remind the public to check that who they share their details with is genuine, whether this be on the phone, in person or online.This awareness activity aims to increase reporting of fraud, making it harder for fraudsters to target consumers in the future.
The campaign is backed by the UK National Fraud Authority and brings together Action Fraud, the Telecommunications UK Fraud Forum (TUFF) and Financial Fraud Action UK. The ActionFraud website also provides reporting mechanisms for, and descriptions of different types of, fraud.
The Devil's In Your Details campaign encourages consumers to suspect anyone or anything they are uncertain about, to keep asking questions and to challenge or end an engagement if it feels uncomfortable.
The Office of the Data Protection Supervisor's website carries information for individuals about protecting your privacy and has issued guidance for individuals about protecting their personal information. "Your information - your responsibility" is available below for downloading.